An e-book for leaders, managers, directors, and other creative people. It will help you: understand how motivation affects creativity, get better work out of creative people, avoid crushing people's motivation, use rewards effectively, understand and influence many different types of people, facilitate creative collaboration.
- What makes creative people tick
- Why motivation is crucial to creative success
- Why you can't motivate anybody - but what you can do instead
- What Iggy Pop can teach you about management
- Why offering rewards can harm creative performance
- How to write 47 novels before breakfast
- Why some people seem so weird - and how to deal with them
- The positive side of peer pressure
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